Mark Scarpato
SVP Client Partnership @Ansira
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WORK HISTORY
SVP Client Partnership @Ansira
Irvine, CA, US
Lead national Channel, Marketing, and Advertising teams supporting distributed ecosystems, including franchise and dealer networks. Oversee foundational marketing programs for channel clients: compliance, co-op, asset management, rewards platforms, and enterprise learning management systems.Additionally, direct Tier 2 Regional Media teams working with OEM clients such as GM, Toyota, Infiniti, and Ford. Drive go-to-market strategies that leverage Ansira’s proprietary platforms and our vertically integrated ad-tech stack to optimize cross-channel media campaigns, delivering superior performance and efficiency at scale.
EDUCATION
Lesley University
MBA
UNH Peter T. Paul College of Business and Economics
Bachelor of Science (BS), Business Administration, Management and Operations
SKILLS
ABOUT MARK SCARPATO
Senior Automotive Marketing, Sales & Franchise Strategy Executive with a career spanning OEM leadership, dealer network management, and national–regional advertising. I’ve helped build stronger brands, healthier dealer networks, and innovative marketing programs by aligning OEM strategy with dealer execution.At Toyota and Lexus, I developed dealer advertising programs and led regional operations. At Jaguar and Land Rover, I oversaw U.S. retail operations for 172 dealers, managed a $260M marketing budget, and drove award-winning campaigns (Unwrap a Jaguar, London Calling) that set sales records. At Ford, I led a five-state region of 104 dealers to #1 in customer satisfaction nationwide while delivering outsized sales and share growth.In the past decade, I’ve expanded my expertise through leadership roles at Autotrader, Cox Automotive, and Ansira, where I directed teams managing $100M+ in Tier 2 & Tier 3 marketing programs. My focus: helping OEMs and Dealer Advertising Associations create integrated national–regional campaigns, optimize co-op investments, and accelerate digital transformation. Along the way, I scaled dealer association business sevenfold, built new OEM partnerships, and guided teams to award-winning results. What I bring:• Deep experience with OEM marketing, franchise operations, and dealer advertising associations• Proven ability to lead national–regional campaign alignment that drives measurable sales and brand growth• Strong leadership background — managing teams of 40+, multi-million-dollar budgets, and enterprise-wide OEM initiatives• A career-long focus on bridging corporate strategy, retail execution, and modern media innovationI’m passionate about helping OEMs strengthen their dealer networks and customer experience through smarter marketing, stronger partnerships, and strategies that work across every level of the business.
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