Laura Cooling Braasch

WORK HISTORY

EDUCATION

SKILLS

ABOUT LAURA COOLING BRAASCH

As a Vice President of Client Partnerships, I lead strategic relationships with some of the world’s most respected enterprise technology brands—helping them accelerate growth through innovative channel marketing and incentive program strategies. With deep expertise in global channel ecosystems, I take a consultative, forward-thinking approach to navigating complexity and delivering tailored solutions that drive measurable results. I lead a flagship high-revenue account alongside a broader portfolio of enterprise and mid-sized technology clients, with a consistent focus on driving retention, growth, and margin performance across all engagements—ensuring long-term client satisfaction and business success. I’m known for building strong cross-functional alignment across engineering, product, operations, and other key departments to support complex, evolving client needs. I thrive at translating high-level business challenges into clear, actionable strategies that optimize program performance and strengthen partner engagement. A frequent speaker and moderator at executive forums, including Baptie Channel Focus, I also serve as a thought leader within the channel and partner marketing space—representing my organization and clients on the industry stage. Core Competencies Channel Incentives & Marketing | Global Account Management | Strategic Planning | Program Design | Cross-Functional Leadership | Client Success Revenue Growth & Retention | Book of Business Management | Margin Optimization | Executive Stakeholder Engagement | Strategic Client Planning | Relationship Expansion | Organic Growth | Compliance & Governance | Forecasting & Budgeting | Contract Negotiation | Public Speaking