Mark Barnett
Founder, CEO @Omniscient
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WORK HISTORY
Founder, CEO @Omniscient
Oxfordshire, GB
Born out of the fast-paced, high-tech world of Formula 1, Omniscient are on a mission to enable businesses to make the right decision instantly. We’re building game-changing technology to revolutionise how businesses manage Highly Configurable Systems like SaaS platforms, autonomous systems, AI models and digital twin simulations.Ever felt there must be a better way, that it must be possible to become more predictive and less reactive? At Omniscient, we are developing SaaS solutions which drive real-world outcomes using lessons learned in the competitive world of Formula 1- where every change, decision and action matters.
EDUCATION
Optimum G - Claude Rouelle
12 Day Advanced Vehicle Dynamics Workshop
The London School of Economics and Political Science (LSE)
Executive MBA, Essentials online
University of Canterbury
BE Hons, Mechanical Engineering
University of Otago
BSC, Chemistry
SKILLS
ABOUT MARK BARNETT
Mark Barnett is a vastly experienced Formula 1 engineer, strategist and innovation director. Having worked at the pinnacle of motorsport for 15 years with a talent for being able to deal with the minutiae of engineering details, through to optimising short- and long-term strategic impacts, maximising commercial opportunities and balancing financial implications.Formula 1 has led industry in creating an agile development approach for hardware, operations and decision execution using digital twin technology. I have been at the forefront of translating that into the business world through McLaren’s partnership with Deloitte and inhouse consultancy, creating client value through strategic vision, idea shaping and building teams to deliver rapid MVP solutions.Experienced in building multidisciplinary teams and program management leading to successful implementation of digital transformations, innovation and strategic execution within motorsport and other high-profile businesses.As a digital twin thought leader Mark has presented to a range of industry leaders highlighting the digital twin journey and value creation, cascading benefits and ecosystem challenges, and the ultimate goal of predictive decision-making at all levels of an organization.
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