Mark Hockey

Sales and Marketing Management Consultant Event Planning Management @Adelaide Convention Centre

Adelaide, AU

March 2012 - current: Sales and Marketing Management Support Services (contract)December 2004 - March 2012: Sales ManagerJuly 1998 - December 2004: Manager, Event Planning ServicesNovember 1995 - July 1998: Function CoordinatorPromote and maintain the ACC brand and position in the global market place to allow development and growth opportunitiesCultivate business leads from industry and corporate partners, clients and overseas representatives to identify key opportunities in the market place.Key ongoing involvement with local, national and international industry partners.Working with the ACC marketing and sales team, including overseas representatives, to initiate, create and develop new incentives in line with current and future global trends.Implementation and ongoing management of EBMS (Event Business Management Services), including CRM (Client Relationship Management) and booking modules.Process all weekly, monthly and annual statistical sales reports.Past involvement in the preparation of marketing and sales plans, drawing on experiences and trends of market in line with the ACC brand.Proven ability to work in EBMS to analyse and accurately report all ACC booking and event, CRM data and revenues to create effective reporting and efficient yield management.Analyse current revenue statistics to create effective forecasting for budget purposes.Travel interstate (and overseas, as required) and service market segments: New South Wales and Victoria.