Mark Crossan

WORK HISTORY

SKILLS

ABOUT MARK CROSSAN

With over 12 years of digital marketing experience, including 8 years immersed in paid media, I currently manage and optimise large-budget PPC campaigns across Google, Microsoft, Meta (Facebook & Instagram), TikTok, Snapchat, Outbrain, and Taboola.From the moment I built and monetised my first website back in school, I knew digital marketing was more than a passing interest, it soon became my passion.This early fascination led me to join a small, dynamic company where I immersed myself in the inner workings of an affiliate network. Eager to contribute more, I taught myself how to integrate affiliate campaigns, resolve tracking issues, liaise effectively with advertisers, and use PHP to build simple yet effective tools that automated tedious manual tasks.Through dedication and hard work, I soon found myself managing affiliates, bridging the gap between technical execution and strategic partnerships.Seeking new challenges, I embraced a media buyer position that perfectly blended my technical expertise with my analytical mind and creative instincts. This role evolved into my current position as Head of Paid Media, where I strategise and lead a small team of specialists, managing monthly ad spends exceeding across top advertising platforms such as Google, Microsoft, Meta (Facebook & Instagram), TikTok, Snapchat, Outbrain, and Taboola.Together, we\'ve achieved significant growth by doubling monthly ad spend, maintaining high ROI metrics of 60-80%, and acquiring thousands of new daily active users across all our sites.Digital marketing is constantly evolving, it keeps me motivated and excited for what\'s next. I enjoy connecting with others who share this passion. Feel free to reach out to me if you\'d like to exchange insights or explore additional opportunities.