Mark Rosenberg

Vice President of Communications @2-Story

Milwaukee, WI, US

Develop strategic communication plans for a variety of agency clients in government, B2B and B2C sectors, with an emphasis on producing cost-effective and engaging content on both social and traditional media platforms to improve brand engagement.• Provided communications and public relations consultation on the agency’s successful bid to land a $500K contract with the City of Milwaukee to market the city’s new fixed-rail transit system that opened in Fall of 2018• Generated nearly $300K in media value for the city’s streetcar prior to passenger service commencing through a coordinated communications strategy emphasizing themes of economic development, workforce development, public education and ridership generation• Developed a comprehensive crisis communications manual for the City of Milwaukee to guide messaging around streetcar service interruptions, operational accidents and incidents, budget considerations and opposition to system expansion

University of Pennsylvania

Bachelor of Arts, Communication