Mariwi Zegarra Gaur
Principal Product Marketing Manager, Kindle Scribe @Amazon
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WORK HISTORY
Principal Product Marketing Manager, Kindle Scribe @Amazon
San Francisco, CA, US
Own global product marketing and go-to-market strategy for Kindle Scribe, driving Amazon\'s expansion into the emerging e-notes category with alignment up to SVP level.• Launched Kindle Scribe 2nd & 3rd gen and new-to-world Kindle Scribe Colorsoft, achieving a 4.3-star rating within one month across coordinated multi-market rollouts• Defined full GTM strategy including target segments, positioning, pricing, and category narrative; led executive reviews through SVP level• Partner with Product to shape device and feature roadmaps and define the Minimum Lovable Product (MLP)• Drive integrated campaigns with Brand marketing to grow awareness, consideration, and demand generation
EDUCATION
Alliance Manchester Business School
MBA, Marketing Concentration
Universidad del Pacífico (PE)
BA in Business Administration, Business Administration and Management, General
McGill University
MBA, Full-Time MBA International Exchange Programme
Jonkoping International Business School
International Exchange Programme
ABOUT MARIWI ZEGARRA GAUR
A highly motivated professional with over fifteen years of international experience in Product Marketing, Channel Marketing, Field Team Management, and Key Account Management, specialising in Consumer Goods and Consumer Electronics. Vast experience working with international teams, supporting and leading product launches and ensuring a great customer experience in stores. An energetic, analytical, and achievement oriented leader with excellent interpersonal and communication skills.
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