Marius Witzoee
Senior Director of Marketing & Operations @Central California Blood Center
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WORK HISTORY
Senior Director of Marketing & Operations @Central California Blood Center
As a senior leader and part of the senior management team, I lead Marketing & Operations, overseeing ~120 staff across a multi-county region. My mandate has been to modernize operations, strengthen strategic partnerships, and build accountable, high-performing teams that deliver measurable results- Built and led a high-performing team across commercial, operational, and customer-facing functions, creating a culture of accountability and innovation- Restructured service delivery with new roles, planning systems, and accountability frameworks that improved efficiency- Designed and executed organizational KPIs reviewed weekly at senior leadership meetings, driving visibility and accountability- Improved workforce and resource efficiency by 50% through data-driven dashboards and optimized scheduling- Transitioned customer engagement from walk-in to appointment-based, embedding rescheduling, KPI follow-up, and retention at every touchpoint- Championed customer experience initiatives that reduced churn and strengthened long-term loyalty- Established an in-house Contact Center and AI-driven outreach to personalize engagement and reactivate lapsed customers- Brought all marketing and communications in-house after a decade of vendor reliance, regaining control of brand and messaging- Led a full organizational rebrand, positioning the organization as a modern, trusted healthcare partner- Delivered 8% growth and the first positive operating margin in nearly a decade- Recognized for transformational leadership that delivered measurable growth and sustainable impact
EDUCATION
Pauliskolan
Gymnasieingenjör Bygg
Lund University
Coursework completed, Marketing (Economics)
University of Skövde
Bachelor of Science - BS, Marketing
Mid Sweden University
Bsc, PR & Communication
ABOUT MARIUS WITZOEE
Science changes nothing until someone believes in it. That belief is where I lead…
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