Maristella Ferraro
Creative Director @Lexroom
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WORK HISTORY
Creative Director @Lexroom
EDUCATION
CFP Bauer - AFOL Metropolitana
Master's degree, Motion Design & Sound Design
NABA Nuova Accademia di Belle Arti
Bachelors’ degree, Media Design & Art Direction
Parsons School of Design - The New School
Certificate, Fashion Photography
Istituto G.B. Montini
Diploma di maturità classica
Bezalel Academy of Art and Design
Erasmus and research, Visual Communication / Director
NABA Nuova Accademia di Belle Arti
Bachelors’ degree, Fashion Design & Communication
ABOUT MARISTELLA FERRARO
Creative Director // Brand Strategist & BuilderI’m the Creative Director who led the brand strategy for Scalapay, driving it to become Italy\'s first unicorn ($1B+ valuation).I translate ambitious business visions into memorable brands that accelerate growth.My approach is built on three pillars:* Brand Strategy & Development: I build brand identities (B2B & B2C) from scratch that position companies as market leaders, supporting funding rounds and global expansion (4 countries).* Creative Direction & Leadership: I lead multidisciplinary teams in creating emotional storytelling, innovative content, and unique experiences that drive tangible results.* Global Vision: I merge the pragmatism of the fintech scale-up world with the creative excellence of the luxury sector (Kenzo, Sergio Rossi, Liu Jo, Boggi, Virgin Italia).Speaker and lecturer for organizations like NABA, Talent Garden, Cosmico and Starting Finance.Ready to build the next success story
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