Marissa Oswald
Copy Specialist, Sharethemeal @World Food Programme
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WORK HISTORY
Copy Specialist, Sharethemeal @World Food Programme
Berlin, DE
Develop compelling copy and creative concepts for the ShareTheMeal brand and fundraising campaigns across app, web, paid advertising and CRM, ensuring alignment with strategic goals and audience insights - Proofread copy and review content created by the Creative and Marketing teams to ensure consistency in style, TOV and brand guidelines - Work closely with the Marketing team to create engaging, high-performing video and photo content for paid advertising campaigns across digital channels, continually assessing performance and developing new creative tests to run- Collaborate with the Partnerships team to develop custom creative assets for corporate and institutional partners, tailored to campaign needs and co-branded initiatives- Use data and research to continually optimize the impact of ShareTheMeal’s content and creatives and explore ways to quantify and measure the quality to meet business goals
EDUCATION
FIE: Foundation for International Education
Student & Intern
AMD Akademie Mode & Design
Master of Arts - MA
School of Machines, Making & Make-Believe
Short Course
Temple University
Bachelor of Arts - BA
SKILLS
ABOUT MARISSA OSWALD
Mission-based storyteller with a proven track record of delivering effective end-to-end projects for some of the boldest leaders in technology, philanthropy, and retail. Skilled in bridging creative strategy with business goals. Specialized in sustainability and social impact, cross-cultural collaboration, and brand evolution.
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