Marissa Effman
Sr Director, Client Solutions @Mile Marker
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WORK HISTORY
Sr Director, Client Solutions @Mile Marker
New York, NY, US
PlusMedia is now Mile Marker!• Lead and manage direct response fundraising offline programs for high-profile non-profit clients, including St. Jude Children’s Research Hospital, Feeding America, Covenant House and Habitat for Humanity.• Manage team of professionals to meet/exceed client goals.• Develop and execute long-term strategies and annual budgets for clients, driving revenue growth through printed media channels.• Create annual budgets and long-term client strategies with measurable results to achieve client goals and drive revenue through Direct Mail and Alternative Media Channels - package inserts, magazines, and newspapers.• Provide strategic recommendations for campaign optimization, focusing on creative, offer, and messaging to increase donor engagement and maximize fundraising outcomes.• Present quarterly business reviews to client senior management, showcasing industry trends, client results, and strategic recommendations for business growth.
EDUCATION
University of Pennsylvania - The Wharton School
Bachelor of Science (BS)
NYU Stern School of Business
Master of Business Administration (MBA)
SKILLS
ABOUT MARISSA EFFMAN
Results-driven non-profit marketing executive, with extensive experience in leading…
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