Liam McMunn
Manager, Biddable at Mile Marker (Formally Cage Point) @Mile Marker
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WORK HISTORY
Manager, Biddable at Mile Marker (Formally Cage Point) @Mile Marker
New York, NY, US
Cage Point is Now Mile Marker-Manage cross-channel campaigns on Google Ads, Meta, TikTok, Bing, Snapchat, Reddit-Analyze campaign data to identify performance trends and actionable insights-Execute budget pacing, keyword optimization, and bid strategy adjustments-Monitor analytics dashboards and reporting tools, including Google Analytics and platform insights-Develop and refine ad copy, creative assets, and targeting strategies to maximize engagement and conversions-Apply A/B testing frameworks to guide creative and audience optimization-Stay current with evolving PPC and social media best practices, industry updates, and algorithm changes-Implement exclusions and placement audits to improve quality and brand safety-Support automation and process improvements to enhance campaign efficiency
EDUCATION
City University of New York-College of Staten Island
Bachelor of Science - BS
ABOUT LIAM MCMUNN
Liam is proficient in all aspects of digital marketing campaigns, including planning…
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