Marissa Deangelis
Ux Writer Content Strategist @Kaiser Permanente
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WORK HISTORY
Ux Writer Content Strategist @Kaiser Permanente
Los Angeles County, CA, US
Designed and wrote the copy/flow of the user experience for websites with expertise in Information Architecture, Interaction Design, User Interface Design, User Research, and Usability Engineering• Aligned business strategies and requirements with established industry standards and methodologies. • Responsible for creating and editing content that aligns with brand for both desktop & mobile under the direction of senior staff• Devised page-level content strategy; copy lead in scrum/agile teams; entered content into a CMS; brainstormed with UX designers, project managers, agile product owners, and CMS architects and content entry specialists• for an example of how my work at KP directly led to ROI, read this:
EDUCATION
University of Maryland
BA, Journalism
SKILLS
ABOUT MARISSA DEANGELIS
I\'m an experienced content strategist, specializing in mobile & desktop marketing for health insurance, nutrition & wellness, and media sectors, writing to a B2C audience for enterprise brands. I\'m currently looking for a position that encapsulates development, editing, and user experience.With more than 10+ years of experience on web and mobile and print, my writing is most often, an invisible hand. When I do my job well, everything is seamless. And even when I\'ve done it well, I want it done faster & in fewer steps. That\'s the strategy.What describes my work is best said in the film Ocean\'s Eleven, when Brad Pitt tells Matt Damon,\"He\'s got to like you, then forget about you, the moment you\'ve left his side.\" No matter what the platform or who the client/customer is, copywriting\'s function is to get someone through a door, passed a screen, and serve a purpose. It can be as simple as getting them through sign-up/login, read the next page, or to answer an FAQ. A little bit more: I\'ve been a content and copy lead for brands like Kaiser Permanente, Weight Watchers, and Accenture, using AI-assisted workflows to enhance clarity, usability, and trust. Before AI, I created a user-generated FAQ system at Weight Watchers, writing the answers and ranking questions based on priority. I was basically AI before AI.Bonus info: I\'m a highly adaptable writer, storyteller, and strategist — My background spans healthcare, finance, telecom, beauty, entertainment, media, publishing, and fashion. I also bring deep editorial experience to the table — from television and film scriptwriting to SEO optimization and internal documentation.A little bit of bragging: Outside of content design, I’m the author of The Binge Watcher’s Guide to The Golden Girls — don\'t try to beat me at Golden Girls trivia. This would be a mistake. Cinephile. 70s & 80s TV nerd. Soundtrack obsessive. BA in Journalism, Minor in Film & Comparative Lit — University of Maryland Portfolio: mdeangeliswriter.comIf you\'re even more curious about what I\'ve done, here\'s an article that explains the ROI for a project where I was one of the copy leads:
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