Marissa Consiglio

Assistant Brand Manager @Beiersdorf

Stamford, CT, US

Lead ongoing business analysis and monthly reporting for the brand. Demonstrate a deep understanding of brand performance, key drivers, as well as competitive performance and activities- Own and manage the brand budget including management of line items, opening and closing POs and tracking progress throughout the year. Lead the development of the annual budget planning- Leverage consumer and market data to identify insights, potential risks and opportunities for the brand and translate analyses into recommendations to drive growth- Implement the short- and long-term strategy for NIVEA Men in the U.S-Support new product launch and relaunch process and development of innovation pipeline – including market analysis, volume forecasting, coordinating sales samples, logistics, etc. Lead local pack development and artwork sign-off process. Work closely with Category Management, market research and sales strategy to share market insights and develop business case proposals and test innovations as needed- Lead implementation and execution of marketing mix collaborating closely with internal and external agency teams including social, influencer digital media, Shopper Marketing, PR etc. to ensure excellent execution of plans- Partner in development of brand presentations, including sales meeting, senior leadership meetings and key customer meetings- Partner with Sales Strategy and Category Management to develop winning strategies and sell-in stories- Lead social media asset development by working closely with the agencies to implement weekly posts/reels across social media platforms and ensure all the content is in line with the brand priorities and social media content strategy

Fairfield University

Master's degree, Marketing Analytics & Strategy

Fairfield University

Bachelor of Science - BS, Marketing

Hamden Hall Country Day School

High School Diploma