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Donna Verso Berzolla

Consumer Insights @Beiersdorf

Riverside, CT, US
EMAILS
d••••••••@beiersdorf.com
MOBILE NUMBERS
+12•••••••17

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WORK HISTORY

Nov 2021 — Present

Consumer Insights @Beiersdorf

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Stamford, CT, US

Lead consumer-based decisions on product innovation, positioning, brand equity and communication strategies on Coppertone and Eucerin business

EDUCATION

N/A

University of Rochester

Bachelor of Arts - BA, Economics

N/A

University of Rochester - Simon Business School

MBA, Marketing

SKILLS

Cross-Functional Team LeadershipSocial MediaShopper MarketingData AnalysisProduct DevelopmentSegmentationMarketing ResearchModeratingDigital MarketingConsumer InsightsConsumer InsightShopper InsightsStrategic PlanningNew Product IdeasDirect MarketingMarketingMarket ResearchCrmAdvertisingCustomer InsightBrand EquityAnalyticsSyndicated Data AnalysisMarket PlanningNew Product Development

ABOUT DONNA VERSO BERZOLLA

Marketing and Insights professional providing data-driven decisions Proven ability to identify new business opportunities and develop fact-based strategic plans Seamlessly translates data into smart business decisions Known for pro-active thought-leadership and collaborative relationships with cross-functional and agency teams Creative, passionate, entrepreneurial, and curiousSpecialties: Consumer Insights, Innovation, User Experience, Digital Marketing, Advertising, Brand Equity Development, Segmentation, Direct-to-consumer

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