Marisa Johnson
Head of Marketing @SmarterDx
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WORK HISTORY
Head of Marketing @SmarterDx
First marketing hire at healthcare AI startup SmarterDx, now leading a team of 18. Joined post-Series A with 6 health system clients and limited brand awareness; by Spring 2025, helped scale to a billion-dollar valuation, 60+ health system clients, and a widely recognized brand in healthcare revenue cycle management.• Drove over $200M in pipeline revenue through marketing campaigns spanning national industry events, targeted ABM initiatives, and digital programs.• Built and scaled a high-performing marketing organization, establishing functions across content marketing, demand generation, product marketing, event marketing, and business development.• Created the SmarterDx brand from scratch, including challenger brand positioning, vision and mission development, visual identity and logo, core messaging, and website launch (in collaboration with agency partners).• Evaluated, selected, and implemented the marketing technology stack, introducing platforms such as Salesforce Account Engagement, Salesloft, Asana, Figma, GA4, LinkedIn Sales Navigator, Webflow, and Zapier, while managing external marketing agency and partner relationships.• Led communications for Series B announcement and major product launches, spearheaded the annual SmarterDx Summit, and oversaw participation in 60+ industry events each year.
EDUCATION
Northwestern University
Master of Science - MS, Journalism, Media, Integrated Marketing Communications
Concordia College
Bachelor of Arts - BA, Journalism, Mass Media Communication
SKILLS
ABOUT MARISA JOHNSON
Like most Americans, I’ve experienced the good, bad, and ugly of our healthcare system firsthand. I don’t believe any one person or organization can fix it.but if I can help make it even a little bit better for patients, providers, and/or health systems, I’m all in.I’m a strategic healthcare marketer with 15+ years of experience building brands that do just that: make the system work a bit better. Along the way, I’ve had the privilege to- Scale a clinical AI company: Built the marketing function from the ground up, helping the company grow to a billion-dollar valuation, 60+ health system clients, and recognition as a leading brand in healthcare revenue cycle management- Rebrand and grow a mental health platform: Led the repositioning and marketing growth strategy that drove 1M+ installs and a 125% increase in user engagement. The app was recognized as App of the Day four times — and even used by Apple employees- Pioneer integrated marketing in clinical collaboration: Created campaigns that supported safer patient care across all hospitals on the U.S. News Best Hospitals Honor Roll (and many more beyond)- Write for healthcare executives: Contributed thought leadership content for the leading national association representing 50K+ healthcare leaders.What’s next? I’m always open to conversations. Feel free to connect via InMail or reach me at m••••••••@gmail.com.
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