Mario Porta
Analytics & Media Manager @Amazon
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WORK HISTORY
Analytics & Media Manager @Amazon
Milan, IT
Optimized digital media strategies and drove revenue growth across multiple platforms using multi-touch attribution and Markov Chain modeling.Identified under-credited upper and mid-funnel media channels and provided actionable insights for campaign optimization, resulting in revenue growth exceeding 1M€.Collaborated cross-functionally, monitored performance metrics, and adjusted strategies to maximize ROI and drive business growth.Executed market-level strategies for Italian and Spanish advertisers across various industries, including CPG, HL, Telco, Finserv, and Entertainment.Monitored key performance indicators (KPIs) such as campaign reach, engagement, conversion rates, and return on ad spend (ROAS) to assess effectiveness and deliver actionable insights
EDUCATION
IIS E. Alessandrini
High School Diploma, Mathematics and Computer Science
Università degli Studi di Milano
Master's degree, Policy Analysis
Università degli Studi di Milano
Bachelor's degree, Management
SKILLS
ABOUT MARIO PORTA
Highly accomplished and results-driven Senior Data Scientist and Analytics Consultant…
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