Marion Stévenard Calvo Lamolla

International Senior Brand Manager @KRUG Champagne

Paris, FR

Brand Strategy: defined and implemented brand plans (2+ year horizon) aligned with the brand vision and a value-driven mindset. Led the acceleration of 3 major programmes (40% A&P budget), including the experimental Krug Studio concept (2 years) and landmark artist partnerships with Ryuichi Sakamoto & Max Richter.• Krug x Music (Programme 1): piloted the 360° orchestration – defined the concept and narrative within the assigned budget and timeline, and created guidelines, content, and tools. Managed artists, fostered cross-functional collaboration, and supported markets for best-in-class execution. Monitored KPIs and presented results to the CODIR and top-6 Krug Markets on a bi-monthly basis.• Champagne Offers (Programme 2): launched 80+ products, including 4 limited editions, one created in partnership with Devialet (French audio technology company). Collaborated with NPD and Winemaking teams on packaging, visual identity, and storytelling. Partnered with the BDM to ensure timely product availability.• Private Sales (Programme 3): led marketing initiatives for Private Sales, including sales tracking, guideline development, sales support tools, training, and bespoke product development (e.g, designer Uberpiece).

Aston University

BSc (Hons) , Major in Marketing/ Minor in International Business

International School of Düsseldorf

International Baccalaureate and High School Diploma

EDHEC Business School

Programme Grande École , Master in Management (Business and Management Track) & MSc in Marketing Management