Marion Chan
Principal @Trendspotter Consulting
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WORK HISTORY
Principal @Trendspotter Consulting
Toronto, CA
TrendSpotter Consulting specializes in helping companies take their business into the future. Areas of focus are brand strategy building, assessment of opportunities for new and existing products, innovation evaluation, long and short term business planning and research coordination. With 30-years of working with companies in the consumer packaged goods industry, I have the experience from all aspects (sales, product management, brand management, consumer insights) to provide an invaluable and realistic perspective to the strategic development process.
EDUCATION
University of Toronto - University of Trinity College
BA
SKILLS
ABOUT MARION CHAN
TrendSpotter Consulting applies the power behind the in-depth knowledge of consumer behaviour to build a strategic brand plan and direction. Marion Chan, principal of TrendSpotter Consulting, has spent nearly the last 20 years getting to the heart of the consumer for a wide variety of consumer packaged good, food service and marketing research companies. Coming from a family immersed in the food business from fine dining to quick service and manufacturing, Marion took her appreciation and understanding of the food business one step further to drilling down to the heart of the consumer. She is one of Canada’s leaders in watching consumer trends and analyzing the relevance of those trends to brands and retailing. She can tell you what’s happening and why it’s happening, but more importantly how it can impact your business and why you should care. Marion provides you with context so that you understand the real marketing challenge and can make the best, most informed decisions about how to marshal your resources. TrendSpotter Consulting will not only help you ensure your brands are on-trend – the right positioning directed to the right consumer - it can help you uncover a range of opportunities for expansion growth based on today’s consumers changing needs. As Charles Darwin once said “it is not the strongest species that survives nor the most intelligent, but the one most responsive to change”. Specialties: Consumer behaviour, market trends, information analysis, marketing insights, strategic planning, market research, B2C marketing, B2B marketing
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