Mario Escudero Alay
Global Business Leader @Philips
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WORK HISTORY
Global Business Leader @Philips
Global business category leader for Restful Families within Philips Avent, responsible for P&L results, market share and innovation across developed and emerging markets.Driving business growth via consumer-centrism, an entrepreneurial approach and breakthrough strategies.AI Champion for the MCC division at Philips.
EDUCATION
Universidad de Lima
Licenciado / B. A., Administracion de Empresas / Business Administration
Newton College
International Baccalaureate, High School/Secondary Diplomas and Certificates
University of Cambridge
Programme certificate, Business Sustainability Management
SKILLS
ABOUT MARIO ESCUDERO ALAY
A successful purpose-driven senior executive with unrivalled experience as Sr. Marketing Director/VP and General Manager in Developed and Developing/Emerging markets, creating and executing impactful marketing strategies and business solutions. Drives remarkable transformations and profitability turnarounds, ensuring alignment of purpose and plans. Fact based, analytical and pragmatic, puts the consumer at the centre, translating insights into actionable plans for profitable GROWTH. Reinvigorates brands across diverse markets, allocating resources, and optimizing returns on investment. Devises campaigns that resonate with targeted audiences, measuring performance and driving continuous improvement.A creative and authentic leader fostering cross-functional collaboration based on first-hand experience of doing what is best for the company, consumers and environment. Assembles and develops winning teams, empowering people to go the extra mile while keeping the consumer at the forefront of all initiatives. Additional competencies include- Strategic Business Planning - Media Planning & Digital Strategy - Sustainability Management - Entrepreneurial approach & agile teams - Talent Management & Capability Building - Organizational Design & Strategic Management- Winning Culture Builder
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