Mario Dughi
Digital, Design & Media Director @Unilever
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WORK HISTORY
Digital, Design & Media Director @Unilever
London, GB
Founder and Director of Sketch Pro, the international expansion of Unilever’s in-house design studios, now operating in London, São Paulo, Mumbai, Jakarta, Shanghai, Durban, and Istanbul. Powered by cutting-edge AI technology, Sketch Pro delivers high-quality, agile, and cost-effective design solutions - making it one of the most successful internal initiatives in Unilever’s history.• Built and scaled demand generation teams across 24 countries, overseeing recruitment, capability development, and deployment of marketing technologies to drive performance and consistency across diverse markets.• Expanded Cleanipedia to 18 countries, generating 3.4 billion views across all platforms. As the social media engine for Unilever Home Care, Cleanipedia consistently delivers engagement rates up to 4x higher than average brand accounts on TikTok and Instagram.• Led global media strategy development and execution, managing the global media budget to maximise ROI. Accountable for setting media guidelines and best practices across regions, ensuring strategic alignment and operational excellence.
EDUCATION
Copenhagen Business School
CEMS MIM, International Business
Università Bocconi
Bachelor's degree, Business Administration and Management, General
CEMS - The Global Alliance in Management Education
Master of Science (MSc), International Management
Università Bocconi
Master's degree, Business Administration and Management, General
Queen Mary University of London
Bachelor's degree, Business Administration and Management, General
SKILLS
ABOUT MARIO DUGHI
I’m a global brand and marketing leader with experience building and scaling culturally relevant brands in complex, global organisations. I operate at the intersection of brand strategy, creativity, digital platforms, and business growth - helping brands become more distinctive, social-first, and effective at scale.Over the past years at Unilever, I’ve led global brand and marketing initiatives across multiple markets, with a strong focus on brand expression, content, and digital ecosystems. My work has included launching and scaling digital-first brands and global creative platforms, partnering closely with senior leadership, creative teams, and agencies to drive brand relevance and commercial impact.My approach combines creative leadership, cultural fluency, and commercial rigour, with a belief that strong brands are built through storytelling, platforms, and consistent global execution.Selected recognition includes Cannes Lions, Pentawards, and industry awards for creativity and business impact.
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