Mario Zingaropoli

Global Brand Manager @Ray-Ban

Milan, IT

As a Global Brand Communication Manager at Ray-Ban, I lead the development and execution of global marketing and communication campaigns for the Ray-Ban Meta AI Glasses. My role focuses on crafting integrated, high-impact brand storytelling that connects innovation, technology, and culture on a worldwide scale.I manage the end-to-end creative and production process for global advertising campaigns — from concept development and strategic planning to content creation, execution, and cross-market rollout. Working closely with creative agencies, production teams, Meta partners, and internal stakeholders, I ensure that all campaigns are aligned with the brand’s vision, product strategy, and global communication standards.My work involves translating product innovation into engaging visual narratives, overseeing photo/video productions, coordinating global asset delivery, and ensuring consistency across markets and touchpoints. I also collaborate with cross-functional teams to amplify brand impact, drive product adoption, and shape the global positioning of Ray-Ban Meta within the fast-evolving landscape of wearable technology.

Université de Namur

Master of Business Administration - MBA, Marketing

Università Cattolica del Sacro Cuore

Laurea Magistrale LM, Management per L'impresa

Università Cattolica del Sacro Cuore

Laurea triennale in Scienze dell'Economia e della Gestione Aziendale, Economia aziendale/manageriale