Marine Daniel

Head of External Communications @AKTO

Paris, FR

Managing external communications for the skills operator AKTO, throughout France (mainland and overseas territories)- Institutional communications via social media, press relations, events, and the akto.fr website- Promoting training, work-study/internship programs, and careers in the service sectors (for over companies in France)- Managing 360° paid media campaigns promoting careers, work-study/internship programs, and sectors- Managing internal and external communications and cross-functional projects- In charge of creative agencies, press agencies, and technical tools- Content production (press releases, career videos, motion design, brochures, reports, emails, newsletters, webinars, goodies, etc.)- Crisis management, e-reputation, listening- Crisis communications, including during/after a cyberattack- Digital strategy for websites (akto.fr, icicestmaplace.fr, etc.) and social media (AKTO / icicestmaplace)- Performance measurement and reporting- Management of the external communications team (7 direct reports)

Paris-Pantheon-Assas University

MA. Degree 2 (professional), Marketing and Business Communications

Université de Montréal

MA. Degree 1, Languages and International Business

University Sorbonne Nouvelle (Paris III)

BA., English and Italian