Marina Wu
Head of Integrated Marketing @Hostaway
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WORK HISTORY
Head of Integrated Marketing @Hostaway
EDUCATION
Beedie School of Business at Simon Fraser University
Business Minor, Marketing
Simon Fraser University
BA School of Communications, Public Relations, Advertising, and Applied Communication
SKILLS
ABOUT MARINA WU
Key areas of expertise- Crafting multi-channel marketing and communication strategies for TOFU and BOFU- Leading cross-departmental project briefings and management- Developing frameworks to report metrics effectively to team members and senior stakeholders (i.e. funnel health, landing page CvRs, lead/win CvRs)- Collaborating with internal and external stakeholders to align on project goals- Managing organic channels such as social media, email, blog, and web pages
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