Marina Kishenko

Marketing Lead @UNIQLO

Toronto, ON, CA

Lead full-cycle marketing for all new store openings across Canada — from strategy and concept to execution and launch- Develop and execute in-mall campaigns, including large-format branding (e.g, branded cubes, elevator wraps) and digital screens- Manage national OOH campaigns using non-traditional formats like streetcar wraps, bus shelters, and subway interiors- Own creative direction for in-mall marketing and OOH campaigns, ensuring consistency with global brand and campaign messaging- Plan and run opening events and activations to drive foot traffic and spend — including gift-with-purchase promotions and local surprise moments- Train store teams on local marketing execution to ensure alignment and engagement across all locations- Manage six-figure budgets, negotiate with vendors, and deliver on time despite tight launch timelines- Collaborate with operations, store development, and visual merchandising teams to align marketing with business goals- Supervise a marketing coordinator and own project leadership and delivery.