Luis Baez
Marketing & Branding Designer @UNIQLO
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WORK HISTORY
Marketing & Branding Designer @UNIQLO
New York, NY, US
Digital visual design and print design for UNIQLO USA & UNIQLO CA. Designed print collateral for in-store marketing as well as special donor events and charitable initiatives such as Save The Children and Ocean Conservency. Copywriting for brand cohesion.Utilized A/B testing to optimize subject lines, headlines, images, and calls-to-action to improve the performance of email campaigns by 20%. Rebranded the most recent iconic brand design for the UNIQLO USA Apple app store #139th most downloaded app.Designed & coded responsive HTML email templates that were optimized for different email clients, resulting in a 10% increase in mobile opens.Utilized analytics to measure and optimize the performance of branding campaigns, resulting in a 20% increase in engagement for paid social.
EDUCATION
Royal College of Art
Master of Arts - MA, Digital Direction
Parsons Paris – The New School
Non-Degree, Photography
Parsons School of Design - The New School
Bachelor of Fine Arts (BFA), Design and Technology
SKILLS
ABOUT LUIS BAEZ
theluisbaez.comI\'m an experienced designer and project manager with a demonstrated history of working in digital design and production in the fashion industry, digital startups, & corporate spaces. Skilled in digital design, production design, web design, and classic Art & Design techniques. Strong design & technology professional with a Masters in Digital Direction from the Royal College of Art and Bachelor of Fine Arts (BFA) from Parsons School for Design.
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