Marilyne Kassis
Marketing Project Manager @Isla Gourmet
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WORK HISTORY
Marketing Project Manager @Isla Gourmet
Key Responsibilities & Contributions- Supported the establishment of the marketing function by structuring processes, tools and brand foundations during the company’s early development phase- Defined the brand identity, positioning and core messaging to ensure strategic alignment across all initiatives- Oversaw product development activities, including coordination with R&D, recipe follow-up, packaging design and technical documentation- Implemented the communication framework, encompassing social media strategy, editorial planning, newsletters and customer engagement actions- Managed relationships with agencies and partners to deliver coherent and high-quality creative outputs- Conducted market and competitive analyses to inform strategic decisions and guide product launches.Objective: contribute to building a strong, cohesive and forward-looking brand supported by robust marketing operations.
EDUCATION
Audencia
MSc and MBA, Food and Agribusiness Management
Lebanese American University
Bachelor of Science - BS, Biology, General
FECAP
Master of Business Administration - MBA, Agribusiness
ABOUT MARILYNE KASSIS
I\'m a passionate enthusiast when it comes to FMCG in the food industry and the mass market. With a deep-rooted love for all things F&B-related, I\'m dedicated to exploring the dynamic world of consumer goods in the food sector. My goal is to contribute to this ever-evolving industry by staying attuned to market trends, fostering innovation, and creating meaningful connections.I\'m always happy to connect with like-minded professionals, I find it an opportunity to grow and build a valuable network.
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