Marilisa Cappello
Paid Media Associate @Electric Orange
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WORK HISTORY
Paid Media Associate @Electric Orange
Brooklyn, NY, US
Supports writing copy, setup, and optimization of paid media campaigns across Meta, Google, Pinterest, & TikTok, ensuring accuracy, performance, and alignment with client goals centered around luxury jewelry - Analyze campaign data, assist in preparing reports, and identify insights to inform strategy and performance improvements- Collaborate with cross-functional teams to align campaigns with client goals and ensure seamless execution through detailed staging and organization- Stay current on digital marketing trends and platform updates while contributing to creative testing, audience building, and process enhancements.
EDUCATION
Penn State University
Marketing , Marketing
ABOUT MARILISA CAPPELLO
I am a marketing professional with specialized expertise in paid media, consumer insights, and entertainment marketing. Currently serving as a Paid Media Associate at Electric Orange, I manage multi-platform campaigns across Meta, Google, TikTok, and Pinterest for DTC brands, combining data analysis with strategic optimization to drive performance. My foundation in consumer research was built through my role as Officer of Research and Strategy with the American Advertising Federation, where I coordinated research strategy and analyzed over 900 survey responses, focus groups, and personal interviews to develop data-driven campaign insights. This analytical approach was further refined during the Amazon Ads Digital Marketing Practicum, where I generated over in sales for Laird Superfoods, and through my Consumer Insights work with Penn State Prime, partnering with Starbucks and Decoded Agency to deliver comprehensive strategic campaigns based on deep consumer behavior analysis.My passion for entertainment and film marketing is demonstrated through hands-on promotional work, including serving as part of the Events Marketing and Promotional Team for the student-run film production \"A Deer In The Woods,\" where I executed grassroots marketing tactics and designed promotional materials that generated over 300 attendees for the premiere. I\'ve also gained valuable experience in brand positioning and growth strategy as a Growth & Brand Strategist at The Regulated Place, where I developed multi-channel campaigns using data analytics, and as Social Media Marketing Manager at All Good Laces, creating engaging content and leveraging platform analytics. Additionally, my tenure as Sponsorship Coordinator for Movin\' On festival and various promotional roles have strengthened my ability to bridge creative marketing with strategic partnership development in the entertainment space.
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