Marzie Mari Kasiri

WORK HISTORY

EDUCATION

ABOUT MARZIE MARI KASIRI

AI Marketing Strategist | Transforming Insurance Through Data & TechnologyBridging the gap between traditional insurance marketing and cutting-edge AI technology. I transform how MGAs connect with brokers through intelligent, data-driven strategies that deliver measurable results.I use AI and advanced analytics to revolutionize insurance marketing at Specialty Program Group Canada.What I Do:• Deploy AI-powered tools for predictive campaign optimization and performance marketing• Transform complex data into strategic insights that drive measurable business outcomes• Automate and personalize broker communications across multi-brand portfolios (SPG Canada, Cansure, Totten, Beacon)• Leverage machine learning for audience segmentation, content optimization, and ROI maximizationRecent Impact: Optimized multi-brand campaign performance through AI-powered analytics Automated broker communications across 4 brand portfolios Implemented predictive modeling for campaign ROI forecasting Built data dashboards translating complex metrics into actionable strategiesMy Philosophy:The future of marketing is intelligent, data-driven, and automated. I blend AI capabilities with deep insurance expertise to create campaigns that don\'t just reach brokers, they resonate, engage, and convert.Let\'s Connect:Passionate about AI in marketing, and data-driven strategy. Always open to discussing how technology is reshaping our industry.