Marika McKissick
Marketing Director @Repro Products
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WORK HISTORY
Marketing Director @Repro Products
As Marketing Director, I lead integrated go-to-market and growth strategies that drive product adoption, customer engagement, and revenue acceleration for technology-driven solutions. My role bridges product, sales, and digital channels—ensuring technical capabilities are translated into clear value for customers.Key Highlights & Impact:Go-to-Market Leadership – Developed and executed GTM strategies for new products and services, aligning positioning, messaging, and launch plans that expanded market share and accelerated adoption.Product Positioning & Messaging – Created data-driven positioning frameworks and content that clearly articulated value propositions, enabling sales teams and boosting conversion ratesCross-Functional Collaboration – Partnered with product management, sales, and technical teams to deliver cohesive campaigns and product rollouts, ensuring alignment across business objectives.Growth & Digital Strategy – Directed and created multi-channel campaigns (SEO, SEM, social, content, demand gen) that increased qualified pipeline by 20% and improved ROI through A/B testing and analytics.Customer-Centric Marketing – Designed customer journeys and lifecycle programs that improved retention and engagement, driving measurable increases in renewal and upsell opportunities.Data-Driven Decision Making – Leveraged analytics and ABM to optimize campaigns, uncover insights, and inform future GTM strategy.
EDUCATION
Georgetown University
Masters, PR & Corporate Communications
Howard University
BA, Mass Communications
SKILLS
ABOUT MARIKA MCKISSICK
I am a results-driven marketing leader with 10+ years of experience driving go-to-market strategy, product adoption, and customer growth across technology-driven industries. My expertise lies in bridging the gap between complex technical capabilities and market needs—crafting clear positioning, messaging, and digital strategies that accelerate adoption and revenue.I specialize in designing and executing insight-driven campaigns that bring products to market, scale customer engagement, and deliver measurable impact. From launching new solutions and optimizing digital performance to building cross-functional roadmaps with product, sales, and engineering teams, I bring both strategic vision and hands-on execution.Fluent in SEO/GEO/AEO, analytics, and growth marketing, I leverage data to inform decisions, run A/B tests, and uncover insights that optimize campaigns and fuel adoption. I have a proven ability to design compelling customer experiences, align stakeholders, and deliver differentiated go-to-market strategies that resonate with target audiences.Core Strengths & Expertise:Go-to-Market Strategy & Product LaunchesProduct Positioning, Messaging & Content DevelopmentDigital Strategy, Growth Marketing & AnalyticsCross-Functional Leadership (Product, Sales, Engineering)Customer Acquisition, Engagement & RetentionChannel & Partner MarketingBrand & Strategic PlanningI am passionate about innovation, collaboration, and applying data-driven strategies to help technology and AI companies bring impactful solutions to market. Always eager to take on new challenges, I thrive at the intersection of product, marketing, and customer experience—delivering results that move businesses forward.
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