Mariia Teplenko
Chief Marketing Officer @Wannabe
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WORK HISTORY
Chief Marketing Officer @Wannabe
Startup, Edtech B2C platform for training executives (founders and C-level), product managers, and designers in the CIS market, 4K clients from such companies like TikTok, BCG, Yandex, NFL, Pinterest.I am responsible for the company\'s B2C sales, 6 and 12-month planning and budgeting, building full-cycle marketing, and managing the marketing team.• Achieved Product Market Fit through a go-to-market campaign in collaboration with the product team;• Increased annual revenue 2× for two consecutive years by designing and executing a scalable growth strategy in collaboration with the CEO and CPO;• Built a channel and marketing funnel system from scratch (CRM, content marketing funnels, online events, blogs, and customer success user flow) that consistently sells a lineup of 6 products;• Built a marketing in-house team from scratch, consisting of 5 people: hiring, onboarding, motivation, and offboarding; also managed an outsourced production and paid promotion team;• Built from scratch, together with product and engineering teams, the marketing infrastructure including end-to-end tracking, promo code system, cohort mechanics, automations, and triggers;• Developed communication standards, and content production processes in collaboration with CDO.
EDUCATION
ISCOM
Master's degree, International Marketing
Lomonosov Moscow State University (MSU)
Bachelor's degree, Communication, Journalism, and Related Programs
ABOUT MARIIA TEPLENKO
Hello, my name is Mariia! I\'ve been working in marketing for 8 years, focusing on growth and product marketing.→ I have expertise in various industries, including EdTech, E-commerce and FoodTech, as well as in different monetization models like B2B, B2C and B2B2C.→ I know how to increase revenue in e-commerce with an average order value of $10 and achieve consistent results in products with an average order value of and a long decision-making cycle.→ I led several companies from product launch and finding product-market fit to active scaling. I have worked in both niche startups and large brands with millions of users.→ I have experience creating independent marketing teams of up to 6 people, as well as establishing work processes for cross-functional and distributed teams of up to 38 people.→ It is very important for me to believe in the product, understand its value and be able to promote it sustainably. Currently based in Paris, France.Feel free to contact me on LinkedIn or drop me an email at t••••••••@gmail.com
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