Marietta Dreher
Senior Marketing Manager @Affinity Plus Federal Credit Union
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WORK HISTORY
Senior Marketing Manager @Affinity Plus Federal Credit Union
St Paul, MN, US
As a Senior Marketing Manager with over 7 years of experience in strategic marketing and communications—and more than 5 years in progressive leadership roles—I specialize in crafting and executing high-impact marketing initiatives that drive brand awareness, deepen member and customer engagement, and achieve core business objectives.I bring a proven track record of leading high-performing teams, developing integrated campaigns across both traditional and digital channels, and building strong relationships with cross-functional partners and stakeholders. My expertise spans the full marketing lifecycle—from strategy and planning to execution and optimization—supported by a strong foundation in business intelligence and data-driven decision-making.Key Responsibilities & Achievements:Developed and led strategic marketing initiatives that increased brand awareness and increased engagement year-over-year.Directed multi-channel campaigns across digital, social, email, and traditional platformsManaged and mentored a cross-functional team of 10 marketing professionals, fostering a high-performance, collaborative culture.Partnered with internal stakeholders and external vendors to align messaging, enhance campaign performance, and ensure brand consistency.Leveraged business intelligence and analytics to refine strategies, optimize spend, and inform executive-level decision-making.Spearheaded the implementation of new tools and processes to streamline campaign development
EDUCATION
University of St. Thomas
BA, Economics
University of St. Thomas
Certificate, Mini Master of Business Communications
University of St. Thomas
Certified Digital Marketing Professional
SKILLS
ABOUT MARIETTA DREHER
As a marketing and communications expert I have over 20 years of experience in planning and executing integrated marketing campaigns that create a positive impact on health and social issues through branding, social and digital marketing and storytelling strategies. I am passionate about using my marketing skills for the greater good. Specialties: Non-profit management, financial services, marketing, digital, social and brand strategy and message development, market research and evaluation, behavior change
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