Mariella Kaluza Zeiler
Senior Project & Marketing Manager @Virtual Identity
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WORK HISTORY
Senior Project & Marketing Manager @Virtual Identity
Munich, DE
Senior counsel for clients like Union Investment, Betty Barclay, Infineon, Siemens Corporate, Allianz SE, Allianz Group, MAN ES, Werner & Mertz, OsramSocial Media management & counsel for Generali & W & WContent production for VI Marketing (website & social media)
EDUCATION
Fachoberschule Gestaltung München
Fachabitur
BAW Bayerische Akademie für Werbung und Marketing e.V.
Diplom
SKILLS
ABOUT MARIELLA KALUZA ZEILER
Passionate, creative and result-oriented communications expert with more than ten years of national and international expertise, developing and executing communications campaigns and supporting strategic marketing initiatives. Leading a strong team of agency professionals, covering a wide range of industries and topics in the B2B and B2C sector. Strong strategic consulting skills for a variety of internal and external stakeholders including industry decision makers and management boards. Leading international teams and set-up of international communications structures and workflows as well as successful implementation of international strategies on a local level. Strong expertise in brand building and management as well as strategic product and corporate communications. Experienced in crises communications, public affairs, internal and change communications.
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