Marie Girard

WORK HISTORY

EDUCATION

ABOUT MARIE GIRARD

I help scale-ups grow by translating complex challenges into programs that drive revenue, brand strength, and customer impact.My career has taken me from enterprise software to start-up environments, combining structured product management with agile go-to-market leadership. Along the way, I learned how to bridge product and market, simplify complexity, and mobilize teams around narratives that accelerate adoption and growth. This path also deepened my conviction that long-term performance depends on measurable ESG impact and responsible leadership, something I put into practice by guiding my previous company through B Corp certification.Today, as Marketing Director at a B2B SaaS scale-up in the energy sector, I focus on- Sales enablement and digital strategy to accelerate growth and deal velocity- Strategic narrative and positioning to build credibility and market differentiation- Customer experience to strengthen retention, advocacy, and long-term valueI stay actively engaged with professional communities in technical communication, enterprise design, and ethical UX. These exchanges keep me connected to emerging practices at the intersection of technology, design, and responsibility, and they inform my approach to transformation with a human-centred, systemic perspective.What drives me is working with tech scale-ups in energy and sustainability to translate ambitious missions into real market impact. I’m especially energized by challenges where strategy, storytelling, and cross-functional leadership make the difference between potential and performance. m••••••••@mailo.comSkills: Customer experience, Cross-functional team leadership, Business analysis, Product management, User Experience (UX), Integrated marketing, Branding, Content marketing, Sales operations, Customer journey mapping, CRM, Customer satisfaction, Information architecture, Sustainability reporting