Marie-Christine Lapointe
Senior Consultant Digital and Commerce @Valtech
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WORK HISTORY
Senior Consultant Digital and Commerce @Valtech
Montréal, CA
Partner with enterprise clients (Tiffany & Co, Nestlé, Structube, Fountain Tire, Meubles RD) to define digital commerce strategies, align business goals with actionable initiatives, and guide complex transformation projects- Lead discovery and strategic planning sessions to analyze business requirements, capture opportunities, and translate them into strategic roadmaps and prioritized backlogs aligned with the client’s objectives- Bridge the gap between commerce strategy, technology, and customer experience, collaborating closely with solution architects, developers, designers, and SMEs to implement impactful solutions- Orchestrate cross-functional teams (CRM, CDP, SEO, Paid Media, merchandising) to deliver integrated digital programs and measurable client outcomes- Monitor KPIs and ROI, proactively identifying optimization opportunities and driving performance measurement cultures within teams & projects- Provide strategic guidance and configuration expertise in search & discovery solutions (Algolia, Elastic, Coveo), enhancing digital shelf visibility and improving conversion- Conduct training sessions and workshops with clients, enabling teams to leverage best practices in commerce and search optimization- Contribute to sales and business development efforts, supporting pitches, proposals, and methodology design for new engagements- Act as a thought leader by staying at the forefront of commerce and search trends- Helped retail and luxury clients achieve double-digit ecommerce growth through improved customer journeys and data-driven optimization- Enhanced omnichannel experiences that increased engagement, boosted conversion rates, and drove ROI across multiple enterprise accounts- Recognized for ability to turn analytics into strategy, aligning executive vision with tactical execution.
EDUCATION
École des sciences de la gestion (ESG UQAM)
Baccalauréat Administration Affaires Marketing, Affaires, gestion, marketing et services de soutien apparentés
École des sciences de la gestion (ESG UQAM)
Certificat en comptabilité
SKILLS
ABOUT MARIE-CHRISTINE LAPOINTE
I’m a digital and ecommerce leader with more than a decade of experience helping global brands transform, grow, and connect with consumers online. With a strong background in luxury retail and cosmetics, I bring expertise in ecommerce management, digital strategy, and customer experience optimization.At Groupe Marcelle, I led ecommerce strategy and operations for Lise Watier Cosmetics, where I delivered double-digit growth, optimized customer journeys, and drove ROI across omnichannel campaigns. At Valtech, I’ve guided enterprise clients—including Tiffany & Co, Nestlé, Structube, Meubles RD, and Fountain Tire—through complex digital transformations, turning strategy into measurable business impact.My strengths include- Ecommerce & omnichannel growth (traffic, acquisition, retention, conversion)- Data-driven strategy (analytics, forecasting, ROI optimization)- Leadership & collaboration (team management, cross-functional alignment, stakeholder engagement)- Digital innovation (CRM, CDP, SEO, paid media, merchandising, loyalty)I’m passionate about turning data into insights, insights into strategy, and strategy into customer experiences that convert and inspire loyalty.
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