Marie-Anne Grondin
Marketing Manager @EXFO
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WORK HISTORY
Marketing Manager @EXFO
QC, CA
Gather Market intelligence on buyers, buying cycles and criteria, as well as competitors for the optical installation and maintenance and access divisions- Develop positioning and messaging that differentiates EXFO in the market- Develop umbrella campaigns based on specific customer needs and behaviors to present a need/solution approach and leverage multi-products offering- Communicate value proposition of products to sales teams and distribution channels, and equip them with tools that supports the selling process of products- Plan the launch of new products and ongoing releases- Develop strategies and manage the marketing programs that drive demand- Track the performance of campaigns to ensure objectives are met or exceeded.
EDUCATION
University of South Alabama
MBA, Business Administration and Management, General
Université Laval
Bachelor of Engineering - BE, Mechanical Engineering
Cégep Beauce-Appalaches
DEC, Natural Sciences
University of South Alabama
Bachelor's degree, Communications - Public Relations
SKILLS
ABOUT MARIE-ANNE GRONDIN
I love to learn, interact with people and I enjoy very much technology and science, which made me choose this path in life. I believe that nothing is impossible if you put a little heart into it. I love challenges in every aspect of my life and I enjoy stepping out of my comfort zone. I am reliable and competitive and I am inspired by people around me who try new things and travel the world, two of my personal passions.
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