Marie Laigneau

Senior Manager, Customer Experience Innovation & Consulting @Publicis Sapient

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2020 — Present

Senior Manager, Customer Experience Innovation & Consulting @Publicis Sapient

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London, GB

Lead strategic engagements for major companies across financial services, retail, travel, CPG and B2B industries, with a focus on digital business transformation and new proposition development.* Develop long-term digital vision and strategy for large organisations in collaboration with senior client teams through the creation of prioritised, multi-year initiative roadmaps* Drive product & service innovation through assessing, defining and testing new digital customer propositions in collaboration with cross-disciplinary teams* Collaborate with research teams to conduct primary and secondary research analyses aimed to deepen understanding of customers segments and anticipate industry shifts to inform the design of customer-centric, future-proofed value propositions* Quantify the impact of digital propositions and programmes through the development and modelling of financial business cases

EDUCATION

2003 — 2007

HEC School of Management

MSc, Management

SKILLS

Marketing StrategyDigital MarketingDigital MediaAnalyticsBusiness StrategyFrenchCompetitive AnalysisStart-UpsMarketingOnline MarketingStrategyE-CommerceMarket ResearchDigital StrategyConsulting

ABOUT MARIE LAIGNEAU

Digital strategy consultant with 10+ years of experience partnering with senior clients to define and execute digital strategies and business transformation programmes.

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Marie Laigneau — Senior Manager, Customer Experience Innovation & Consulting at Publicis Sapient in London, GB | Unifers