Marie Laigneau
Senior Manager, Customer Experience Innovation & Consulting @Publicis Sapient
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WORK HISTORY
Senior Manager, Customer Experience Innovation & Consulting @Publicis Sapient
London, GB
Lead strategic engagements for major companies across financial services, retail, travel, CPG and B2B industries, with a focus on digital business transformation and new proposition development.* Develop long-term digital vision and strategy for large organisations in collaboration with senior client teams through the creation of prioritised, multi-year initiative roadmaps* Drive product & service innovation through assessing, defining and testing new digital customer propositions in collaboration with cross-disciplinary teams* Collaborate with research teams to conduct primary and secondary research analyses aimed to deepen understanding of customers segments and anticipate industry shifts to inform the design of customer-centric, future-proofed value propositions* Quantify the impact of digital propositions and programmes through the development and modelling of financial business cases
EDUCATION
HEC School of Management
MSc, Management
SKILLS
ABOUT MARIE LAIGNEAU
Digital strategy consultant with 10+ years of experience partnering with senior clients to define and execute digital strategies and business transformation programmes.
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