Marie Alekseeva

Marketing Director @Cloud4y

Moscow, RU

Responsible for defining Cloud4U global marketing acquisition, branding and communication strategies, and executing plans globally. I streamline marketing efforts to build and strengthen the brand worldwide, grow income through tight collaboration with the global cross-functional teams and ensure effective client management on every stage. Leading a team responsible for white space expansion in EU and Southwest Asia. Business Development & Strategy * Provision of strategic direction with the aim of driving incremental growth for Cloud4U services.* Act as a regional expert by collecting regional data, sharing best practices, and identifying opportunities to streamline communications and processes* Creating and maintaining a suite of reporting and KPI\'s that provides regular data to key stakeholders to support decision making * Being an ambassador for cloud computing technologies through speaking opportunities and participating in business events (expert)Product Management * Leading product marketing including audience identification and profiling, market/opportunity sizing, target setting, testing, budget and resource allocation, go-to-market strategy and driving product adoption through product/tech optimization & sales enablement.* Developing research plans to uncover customer insights, steer & validate the product roadmap* Being a key point of communication and alignment across marketing, technical, sales and customer success teamsDigital & Social Media Strategy * Developing scalable lead and demand generation and acquisition strategies that cost-effectively acquire clients across paid, owned and earned channels* Leveraging analytics to evaluate digital marketing performance.* Driving the execution of online and physical events (webinars, workshops, 1-day events, conferences)* Developing marketing collateralTeam & Budget Management * Leading the marketing team * Achieved financial objectives by managing the marketing budget of $1 million.