Maria Scaltro

Maria Scaltro

Marketing Lead @Hackensack Meridian Health

New York, NY, US
MOBILE NUMBERS
+17•••••••51

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WORK HISTORY

Jan 2023 — Present

Marketing Lead @Hackensack Meridian Health

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Strategized/implemented multi-faceted campaign, lifting physical therapy patient volume 7%, millions in revenue.• Revised webpages to customer experience and improve SEO content, tripling page views in 20•••88% increase).• Created multichannel national reputation campaign contributing to increased ranking in US News & World Report.• Supported rehabilitation hospital growth of 2.5% with consistent patient story-telling, CRM campaigns and leveraging digital channels, including building program participation in Parkinson’s Wellness by 22%.• Grew social media accounts 20% through robust monthly content, creative storytelling and leveraging milestones.

EDUCATION

N/A

Cornell Johnson Graduate School of Management

MBA, Marketing

N/A

Cornell University

BA, Economics

SKILLS

SemMarket EntryBusiness PlanningCrmIntegrated MarketingPpcProduct StrategyLeadershipMarketing CommunicationsSocial MediaMarket PlanningProject ManagementBrand ManagementCross-Functional Team LeadershipMarketing StrategyMarketing ResearchAnalyticsBusiness StrategyProduct DevelopmentAnalysisDigital MarketingOnline AdvertisingMarket ResearchStrategy DevelopmentOnline MarketingNew Business DevelopmentDigital StrategyManagementDigital MediaP&L ManagementMarketingCompetitive AnalysisCustomer ExperienceStrategic PlanningCreative DirectionAdvertisingProduct MarketingSocial NetworkingSalesSocial Media Marketing

ABOUT MARIA SCALTRO

Direct response channel management: email, affiliate marketing, banners, mobile, social, direct mail, magazine advertising, package enclosures, tabling, point-of-sale, conference execution, partner initiatives• Global product research, development, technology and operations planning, project management• P&L and budget management, financial analysis, modeling, and results reporting• Manage, hire, train and mentor marketing and production professionals

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