Opeyemi Oluwole

Opeyemi Oluwole

Chief Marketing Officer @Hackensack Meridian Health

New York, NY, US
MOBILE NUMBERS
+12•••••••20

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WORK HISTORY

Nov 2024 — Present

Chief Marketing Officer @Hackensack Meridian Health

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Edison, NJ, US

EDUCATION

N/A

Binghamton University

BA, Economics

N/A

University of Rochester - Simon Business School

MBA, Marketing and Strategy

SKILLS

LeadershipManagementCustomer RetentionPaymentsExecutive ManagementConsultingCustomer InsightPricingStrategic PlanningLoyalty ProgramsMarketing ManagementP&L ManagementAnalyticsVendor ManagementCustomer AcquisitionBusiness StrategyBusiness DevelopmentDigital MarketingCross-Functional Team LeadershipMarketing StrategyMulti-Channel MarketingProduct MarketingCustomer EngagementMarketingDatabase MarketingStrategic PartnershipsGo-to-Market StrategyStrategyE-CommerceProduct ManagementPortfolio ManagementCompetitive AnalysisCustomer ExperienceB2c MarketingB2bRelationship ManagementLoyalty MarketingAnalysisB2b MarketingDirect Marketing

ABOUT OPEYEMI OLUWOLE

Opeyemi Oluwole is a commercial leader and marketing executive who builds businesses and brands that improve people’s lives by advancing health access and financial well-being. Opeyemi has a 25-plus-year career building and scaling products and services in digital health, financial services, and health networks – at Teladoc Health, American Express, Citibank and Hackensack Meridian Health. She is an expert in driving consumer behavior change, partnership marketing, brand stewardship, business growth, and strategic planning. As Chief Marketing Officer at Hackensack Meridian Health, Opeyemi oversees brand strategy, marketing and communications across 18 hospitals, 500 ambulatory sites, research institutes, medical and nursing schools, industry partnerships, and innovation ventures. She is driving measurable patient outcomes and community impact through advertising, strategic sponsorships, reputation management, and thought leadership. Her work is elevating Hackensack Meridian Health from regional strength to national prominence.At Teladoc Health, as SVP, Brand and Consumer Marketing, she played a central strategic and operating role building and leading a 100-plus team in revenue and customer hypergrowth, scaling revenue from $100 Million to $2.6 Billion in 2023. Driven by a personal experience with a son who became critically ill, Opeyemi is passionate about leveraging technology and data to empower consumers to seamlessly navigate healthcare and live their healthiest lives. She serves on the Board of Directors of Stride Health and as a Senior Advisor at Carrot Fertility, where she works to advance solutions in the health benefits, financial security, and the fertility benefits space.

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