Mariana Paula
Senior Marketing Manager - Campaign, Creative & Media Strategy Lead Amazon Fresh @Amazon
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WORK HISTORY
Senior Marketing Manager - Campaign, Creative & Media Strategy Lead Amazon Fresh @Amazon
London, GB
1) Amazon Fresh UK (online + stores) Calendar & Creative Development: Defining key moments in the marketing activity calendar and how to win for priority customer cohorts and missions. Responsible for the creative workflow per the calendar, gathering and aligning inputs from key stakeholders and briefing creative resources (external agency, photography) to deliver key visual to shops and online operations to execute across their channels.(2) Media Planning & Channel Strategy: Responsible for developing the media channel strategy across channels throughout the customer journey for different scale of campaigns and customer cohorts for omnichannel media campaigns (e.g. paid social, influencer, display).(3) Content Strategy & Development: developing the brand content strategy in accordance with the brand positioning, while optimizing the content via test & learn approach; leading the creation and implementation of Amazon Fresh own and user generated content across all our platforms and activities.
EDUCATION
Università Bocconi
Master's degree, International Management, major in Marketing
Central Saint Martins, University of The Arts London
Short course on Photography Film & Darkroom
CEMS - The Global Alliance in Management Education
Masters, Final Grade: A, International Management
University of the Arts London
Short course on graphic design
University of Southern California - Marshall School of Business
Business Administration and Management
Nova School of Business and Economics
Undergraduate Degree, Business Administration and Management, General, 17/20 (top 10%)
Nova School of Business and Economics
Masters in Management, major in Marketing, Final GPA 18/20
ABOUT MARIANA PAULA
Creative & strategic marketeer passionate about the intersection of technology, design and culture with experience in creating innovative, connected, customer-centric experiences. Strong analytical mindset and commercial acumen. Self-starter who loves the challenge of building something from scratch. 6+ years across retail, beauty, fashion, food & hospitality industries for corporate and family-owned businesses. Flexible and global mindset, having studied & worked across Lisbon, Los Angeles, Dublin, Milan, a Coruña and London. Skilled in brand strategy, content development, social media, influencer marketing, performance marketing, growth strategy, customer journeys, product marketing, e-commerce, acquisition & retention strategies and partnerships. I hold a BS in Business, and a MSc in International Management, with a major in Marketing, Fashion & Luxury Marketing from Bocconi University in Milan and Nova SBE in Lisbon. I support Women@Amazon, Women@Tech & OK Mentor across their Partnerships and Networking Committees, respectively, focused in promoting gender equality & empowering young women looking to break into creative and tech industries. Outside work, I also support family-owned businesses - hotel, restaurant and olive oil in the North of Portugal - with design, marketing, strategy & photography. I am always happy to expand my network, so feel free to reach out whether it\'s for a referral or a coffee chat about new opportunities, mentorship or advice.
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