Mariana Larsen

WORK HISTORY

EDUCATION

ABOUT MARIANA LARSEN

As a seasoned sales professional with over 20 years of experience, I have honed my expertise across multiple sectors, including the wine and spirits industry, where I have successfully managed all channels—on-premise, independent retail, national accounts, and chains. My journey has seen me drive growth for high-profile brands, such as Heitz Cellar Wine and Flecha Azul Tequila, while forging strong distributor relationships and executing strategic programs that consistently deliver impressive results. My most recent role as Director of Sales for WES Brands in California allowed me to accelerate market penetration, enhance brand visibility, and significantly increase points of distribution, resulting in a 107% year-over-year increase in combined brand depletions. Prior to my work in the wine and spirits industry, I developed a robust foundation in sales by managing national retail accounts with industry giants like Target, Walmart, and Best Buy. This diverse background has equipped me with a unique blend of strategic acumen and hands-on execution, enabling me to drive substantial growth across various market channels. My ability to cultivate relationships, manage budgets, and lead successful marketing campaigns has positioned me as a valuable asset in the sales world.The wine and spirits/beverage industry is changing at a rapid pace, and I pride myself on being the kind of salesperson who always has a finger on the pulse of the market. Through constant communication with consumers, buyers, and executives, and by spending time in the field, I listen, observe, and understand the shifts in the industry. This approach allows me to pivot quickly and make impactful changes that align with current market trends, driving success for the brands I represent.I am passionate about leveraging my extensive experience to drive continued success and innovation in the sales industry. Whether launching new products, maximizing brand growth opportunities, or collaborating with cross-functional teams, I am committed to achieving excellence and exceeding expectations.