Mariana Doimi Larrabure
Crm and Loyalty Analyst - Guest Strategy @Bealls, Inc.
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WORK HISTORY
Crm and Loyalty Analyst - Guest Strategy @Bealls, Inc.
Bradenton, FL, US
Created, tested and deployed Bealls capability to execute targeted campaigns across brands (bealls, Bealls Florida, Home Centric, Rugged Earth Outfitters) and channels (in-store & online).• Developed and executed loyalty campaigns, including innovative approaches to target guest segments, messaging and measurement.• Partnered with the analytics team to track, analyze and optimize programs/tests.• Continually evaluated key loyalty program metrics and identfied opportunities that drove higher guest engagement.• Developed with the Guest Strategy & Marketing teams the new Bealls Rewards Loyalty Program.• Worked collaboraively on the private label credit card program (PLCC) to define and execute targeted campaigns to drive credit card applications and grow credit usage.• Built strong partnerships across the organization (Store Operations, IT, E-Commerce, Digital, Marketing, Analytics) to drive unified marketing campaigns.• Supported Direct Mail for Grand Openings – measured performace, made sure to communicate effecively Store Closings to guests.• Scheduled and Planned e-mail sends for all Bealls brands.• Quarterly Business Review with analytics partner Acadia and Leadership.
EDUCATION
Universidad de Lima
Bachelor's degree, Industrial Engineering, Bachelor in Industrial Engineering
Universidad Peruana de Ciencias Aplicadas
Licensed Specialized in Trade Marketing, Trade Marketing
San Silvestre School
High School Graduate
ABOUT MARIANA DOIMI LARRABURE
Bachelor in Industrial Engineering with +18 years’ experience in top level companies in the Oil & Gas, Heavy Machinery, SCM, Consultancy, Insurance and Retail firms. Focused in Sales and Marketing, Commercial Planning, Administrative Support, Channels Management and Customer Service. Ability to work in demanding environments, multidisciplinary teams and under pressure. Proactive and innovative. Charismatic leadership with solid ethical principles. Fluent in Spanish and English.
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