Mariana Fonseca
Crm Manager @Mikuta
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WORK HISTORY
Crm Manager @Mikuta
Berlin, DE
EDUCATION
Maastricht University School of Business and Economics
Summer School, Leadership and Management in a Global World
Nova School of Business and Economics
Bachelor's degree, Business Administration and Management, General
Católica Lisbon School of Business and Economics
Master of Science in Management with Specialization in Strategic Marketing
KEDGE Business School
Exchange Programme, Erasmus
ISEG - Executive Education
Postgraduate Student, Digital Marketing
Colégio Moderno
High School Diploma, Socio-Economics Science
ABOUT MARIANA FONSECA
As a creative CRM manager with over 5 years of experience, I bring a rich background from top-rated universities and global companies like Zalando and Fujitsu. My passion for digital marketing spans strategy, processes, and automation tools. I’m dedicated to crafting intelligent campaigns that attract, nurture, and convert contacts, fostering strong, lasting relationships. Currently at Lovehoney Group, I’m deeply committed to the sexual wellness industry, aligning my work with my values and goals of destigmatizing sexual well-being. Click to know more TOP SKILLS CRM Management: Holistic communication strategies, including email marketing and push notifications Marketing Automation: Lead generation and funnel optimization Campaign Management: Online and offline campaigns and events SEO: On-page SEO Website & Blog Management: WordPress and Medium Social Media Management: LinkedIn and Twitter TOOLS Iterable Salesforce Pardot HubSpot PowerBI WordPress & Yoast Google Analytics MOZ Paid Media: LinkedIn & Google
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