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Mariana Berta Ramasko
Latam Category Visioning & Management Lead @Kenvue
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WORK HISTORY
Latam Category Visioning & Management Lead @Kenvue
Leading the newly created Category Visioning & Management function for Kenvue Latin America, with a clear mission: to build and activate a long-term category growth vision that bridges global strategy with local execution, always keeping the shopper at the center.My role is focused on transforming data, insights, and commercial context into Category Vision frameworks that define what success looks like for each market, channel, and customer—guiding Kenvue’s priorities while creating value-added strategies for our retail partners.By partnering closely with global teams, I adapt global growth drivers and strategic models into actionable LATAM roadmaps, tailored to the market dynamics of countries such as Mexico, Brazil, Colombia, and Argentina.My work connects:• Shopper and Consumer Insights• Strategic Data Analysis• Category Storytelling & Joint Business Planning• Cross-functional and customer collaborationI truly believe Category Visioning is more than a planning tool—it\'s a growth engine that aligns people, brands, and customers around a shared path to unlock category potential.
EDUCATION
Universidad Panamericana
Licenciatura en Administración y Mercadotecnia
SKILLS
ABOUT MARIANA BERTA RAMASKO
LATAM Category Visioning & Management Lead at Kenvue
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