Maria Luisa Vassallo
Marketing Manager @Ristoratoretop
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WORK HISTORY
Marketing Manager @Ristoratoretop
Led end-to-end digital marketing initiatives in the Food & Beverage sector.• Designed and managed full-funnel strategies, from lead acquisition to sales conversion.• Directed the launch of corporate training courses and consulting services, overseeing the entire process — from landing page creation to Meta & Google Ads campaigns, performance monitoring, and optimization.• Coordinated internal teams and external agencies to ensure seamless execution.• Tracked and optimized KPIs through CRM, enhancing lead generation, nurturing, and conversion.• Directed marketing automation strategies, including integrated funnels and email marketing.• Built high-converting landing pages to support campaigns and product launches.
EDUCATION
Università degli Studi di Palermo
Bachelor’s Degree
Università Cattolica del Sacro Cuore
Master's Degree
Marketing Week Mini MBA with Mark Ritson
Mini MBA
Universidad de Oviedo
Business/Managerial Economics
Liceo Classico Imera
High School
SKILLS
ABOUT MARIA LUISA VASSALLO
Marketing professional with 10+ years of experience in B2B and B2C, both in Italy and abroad. Skilled in building and strengthening brands through digital and offline strategies, managing teams and agencies, and leveraging AI tools to innovate and improve efficiency. Strong strategic and operational profile, with international agency experience and a Mini MBA in Strategic Marketing.
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