Maria L.
Senior Product Marketing Manager @CityFibre
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WORK HISTORY
Senior Product Marketing Manager @CityFibre
London, GB
Established Product Marketing lead in charge of creation of GTM plans for CityFibre\'s Consumer and Business FTTP products and propositions. This includes defining the customer value proposition, setting business KPI objectives, regular briefings to Sales teams and coordinating activities across Marketing & Product teams.*Creating customer communications and documents to encourage ISP adoption. Managing a calender of customer communications, enhancing approval process and providing internal updates.
EDUCATION
Econsultancy
Digital Marketing Graduate Bootcamp, Marketing
Marketing Leadership Masterclass
Marketing/Marketing Management, General
Oxford College of Marketing
CIM Diploma in Professional Marketing, Marketing
MiniMBA
Marketing Mini MBA, Marketing
University of Surrey
Bachelor of Arts (BA Hons), Media Studies
SKILLS
ABOUT MARIA L.
I am an experienced Senior Marketing Manager with over 10 years of rich cross-industryexperience covering diverse business sectors such as Telecoms, Insurance, Financial Services and LuxuryFashion, including engagements with leading brands such as Direct Line and Experian.During my career, I have been successful in planning and implementing robust digitalmarketing strategies within fast-paced corporate ecosystems, empowering organisations totransform brand image and unlock growth into new markets, championing customerexperience and product development initiatives and exceeding expectations set by seniorstakeholders.Professionally, I am currently employed as a Senior Product Marketing Manager by CityFibre, the UK\'s Largest Full Fibre Network.In the future, I intend to utilise my skill set and experiences to continue to add value toorganisations. To find out more about me, feel free to send me a message.Specialties: Integrated Marketing Campaigns, Brand Strategy & Transformation, PerformanceMarketing, Customer Research, Budget Management, Project Leadership, Creativity & Innovation, Ideation & Brainstorming, Brief Writing, Team Collaboration, Full CampaignLifecycle, Stakeholder Relations, Co-Creation Concepts, Proposition Development, CampaignLaunches and Commercial Acumen.Career Highlights-Established Marketing Manager for a business with a multi-billion-pound turnover-Developed and executed marketing strategies to promote company products and topositively impact profitability-Oversaw launch campaigns and multi-media brand campaigns covering TV, radio, press,partnerships and sponsorships-Governed financial budgets up to £1m+ and project managed end-to-end creative process fordigital campaigns-Played a key role in successfully launching the “Landlord Emergency” product, nominated fora product innovation award at the National Insurance Awards for innovation excellence andoutstanding customer experience
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