Gavin Welch

Senior Marketing Manager @CityFibre

London, GB

At CityFibre we’re building a brand-new, full fibre network purpose built for the digital age, delivering fast, reliable and future-proof broadband across the UK. Our full fibre network not only benefits local residents but also local communities as we connect businesses, large and small, enabling them to thrive, innovate and grow.As a Senior Marketing Manager, I am responsible for delivering highly engaging marketing campaigns and collateral that informs, educates and excites residents and businesses about the network we are building and the benefits of connecting to our network via one of our broadband provider partners.Achievements:• Developed and launched incentives which delivered a 136% YR on YR increase in registrations, that we could nurture into a connection.• Accountable for defining and launching the marketing communication strategy to promote our partnership with the UK governments Project Gigabit programme.• Project managed the implementation and deployment of the CityFibre rebrand across key marcomms.• Developed co-branded toolkits used by our partners to promote and drive connections on our network.• Used data & insight analysis to accurately gauge opportunity and ROI for all campaigns that I manage.• Full management of the resident comms budget.• Brand Educator for external partner activities.• Established strong relationships internally & externally to deliver business objectives and goals• Nominated for Customer Excellence Award.

Barnfield College

GNVQ, Advanced Business & Finance

University of Bedfordshire

BA Hons, Marketing

Putteridge High School

9 GCSEs