María Elisa Ríos
Commercial and Marketing Leader @BTConsortium (Business Transformation Consortium)
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WORK HISTORY
Commercial and Marketing Leader @BTConsortium (Business Transformation Consortium)
Monterrey, MX
Responsible of the company’s overall marketing and commercial operations (product development, social media, event planning, email marketing, internal communications, as well as digital sales)- Product development: identifying market needs, building the product roadmap, developing pre-production, production, post-production and product launching- Website accountable: SEO, UX, UI, CMS- Guardian of portfolio and brand identity guidelines, communications, and creation-… Show more - Responsible of the company’s overall marketing and commercial operations (product development, social media, event planning, email marketing, internal communications, as well as digital sales)- Product development: identifying market needs, building the product roadmap, developing pre-production, production, post-production and product launching- Website accountable: SEO, UX, UI, CMS- Guardian of portfolio and brand identity guidelines, communications, and creation- Commercial Strategy development and implementation (kpis, annual budgets, sales goals).
EDUCATION
Tecnológico de Monterrey
Licenciatura
Escuela de Gobierno y Transformación Pública
Diplomatura
ABOUT MARÍA ELISA RÍOS
María Elisa is a believer and pursuer of her passions in life: Experiencing, and sharing art; forging meaningful connections with people; exploring and learning different knowledge areas.With a background in Advertising and +6 years of experience leading Marketing initiatives across México, US, and Spain, María has gained expertise in multiple areas of Marketing and Commercial Strategies for high-performing teams and companies.
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