Maria Cuzzi

Channel and Content Manager @Pfizer

Rome, IT

Develop and optimize customer journeys and omnichannel plans for brands/TAs, ensuring the effective implementation of marketing and medical strategies- Support the creation of digital funnels and the localization of global campaigns, maximizing their effectiveness for the target market- Align marketing and medical activities within the One Pfizer framework, synchronizing strategies to avoid overlaps- Supporting mktg team in the offline review processes to identify the most efficient solutions, also from an approval perspective- Oversee the delivery of omnichannel campaigns, managing ticketing, deadlines, and review processes- Monitor and analyze post-go-live KPIs to optimize performance and improve operational efficiency- Collaborate with local and global teams to ensure compliance with guidelines, regulatory requirements, and delivery timelines- Support the creation and distribution of content, optimizing accessibility and effectiveness across different touchpoints- Identify the most strategic channels to effectively engage with customers- Orchestrate all activities targeting key customers to ensure a seamless and personalized user experience through tailor-made content and a data-driven approach